Hi, I’m Emilia, and I want to welcome you to my Lifestyle & Business Blog (voted Top 5 Lifestyle Blog in Melbourne).
This blog is my outlet to inspire others to enjoy more aspects of their lives. I’m a strong advocate for a more balanced, happier and healthier lifestyle where we can work smarter and not harder.
As a senior marketer with over 10 years of experience, I’m relentlessly curious and hell-bent on challenging the status quo. I enjoy understanding complex data and trends, turning them into valuable insights that drives strategy across multiple channels, gaining market share and connecting with the right demographic. I’ve also co-founded an award-winning wedding marketplace called Capriess (Winner of “Best New Business” and Finalist for “Disruptor of the Year” award). I’m responsible for all of the marketing, media and PR activities for Capriess. My goal is to help transform Capriess into Australia’s favoured wedding marketplace connecting more buyers and sellers and moving more inventory than any other marketplace.
Some of my other passions include property investment, public speaking, travelling, art and spending quality time with my toddler and baby.
A bit about my background
Born overseas, I graduated in Industrial Design at the University of Canberra and landed a job as Exhibition Designer at the National Gallery of Australia. I resigned soon after to pursue a dream of being my own boss and opened a high-end boutique importing luxury leather footwear and handbags (which you can read more about here in the Australian Retail Association). Managing and running this new business was an incredible experience – something I’ll never forget. It triggered my passion for marketing, business and inspired me to study further and refine my skills to be able to live the life I want, which is what I am doing today!
I’ve had the pleasure of being able to speak about my successes and challenges with my property portfolio, my businesses as well as being a blogger, and you can read my latest interviews here on my media page.
Brands I’ve worked with
As a blogger, it’s only natural to get asked to collaborate on posts. So here’s a list of some of the cool brands I’ve worked with on promo videos, blog posts and other initiatives: Zara Home, Etsy, Farfetch, Lendlease and more…