Hello There

Welcome to my personal website!

As a senior marketer with over 10 years of experience, I’m relentlessly curious and hell-bent on challenging the status quo (I wouldn’t say I like doing things ordinarily). With a passion for data, I enjoy turning trends and insights into something meaningful and valuable that drives strategy across multiple channels, gaining market share and connecting with the right people online. 

As a multi-faceted digital nerd, I co-founded an award-winning wedding marketplace called Capriess. I’m the go-to person for all marketing, media, and PR activities that connect more buyers and sellers in order to move more inventory than other marketplaces.

I’ve learned never to put all of your eggs in one basket from an early age, so some of my other passions include property investment, public speaking, travelling, art, and playing silly buggers with my kids and pomeranian.

My background
Born overseas, I graduated in Industrial Design at the University of Canberra and landed a job as an Exhibition Designer at the National Gallery of Australia. I resigned soon after to pursue a dream of being my own boss and opened a high-end boutique importing luxury leather footwear and handbags (which you can read more about here in the Australian Retail Association). Managing and running this new business was an incredible experience – something I’ll never forget!
In the Media
I’ve had the pleasure of being able to speak about my successes and challenges with wealth creation, business and being a marketer. You can view the latest interviews here on my media page.
Brands I’ve collaborated with
I can still recall the first time I received an email from a big brand to work with them on a blog post – it was unreal! I still get opportunities to collaborate with some pretty cool brands like Zara Home, Etsy, Farfetch, Lendlease and more… working on promo videos, blog posts and other initiatives. Interested in collaborating, get in touch via my contact page.
What keeps me busy
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Co-Founder
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Capriess aims to connect more Australian buyers & sellers than any other wedding marketplace.
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Marketer
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Relentlessly curious and hell-bent on challenging the status quo when it comes to effectively engaging and connecting with other human beings.
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Designer
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Shop my edgy geo-shaped fashion luxe jewellery as seen in GRAZIA on Etsy.
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Blogger
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With almost 300 posts and counting! Writing engaging content for my award-winning blog since 2012.
My accolades
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Awards
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Recognition for my accomplishments with Capriess and my personal website.
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Brand Collaborations
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Brands I’ve had the pleasure of collaborating with on promo videos, blog posts and other fun initiatives.
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Speaker
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Passionately motivated to educate and inspire others to work smarter and enjoy more fulfilled and purposeful experiences.
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In the media
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Showcasing my views, opinions, and the high and lows across topics such as money, marketing, family and more.

Let’s connect

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Hot off the press

If you’ve got time to burn, take a browse through some of the 300 blog posts I’ve written over the years.

First Pregnancy vs Second pregnancy

I want to share the differences between my first and second pregnancy now that we are done with babies. After reading this, please feel free to leave your experiences in

Why I used a car buying advocate to buy our car

Researching and finding a car to buy can not only take up a lot of time, but it can also be stressful and expensive. Now that I have a young

How to set up your home office

A lot of us are now working from home because of COVID-19. Having worked from home for several years now, I think it’s great because I’ve always advocated for more

Sponsored content – How to do it right (with examples from Google)

I’ve been blogging since 2011, and over the years received hundreds of requests from brands and companies asking to share their content on this blog and include a link back

5 funny experiences while I was pregnant

Now that baby number two is almost seven months old it’s giving me the opportunity to reflect back on some of the things I experienced while pregnant and have a

$2.10 for coffee. Introducing my new coffee machine from Breville – The Oracle

I love coffee, and by that, I don’t mean drinking ten cups a day. I drink two, but the two cups of coffee I drink need to be special –

Coronavirus – Uncertain times, but there’s hope.

The amount of money the Government is giving to support our country during this pandemic is phenomenal! The Coronavirus has rocked our economy, and I don’t think I’ll ever experience

Why I shop for my groceries online with Woolworths

Woolworths online grocery store is seamless and extremely intuitive to use. There is a lot more I can do online compared to when I used to go to the store

Talking Design: Views from Australia’s Design Ecosystem

It was great to see the report released from IP Australia this month titled Talking Design: Views from Australia’s Design Ecosystem which I was able to be a part of

A beautiful post about my son Hercule from my sister-in-law

Hercule recently turned 2-years old (my gosh where did that time go!). It’s hard to forget the moment he was born so thank goodness my sister-in-law captured the moment she

Bose apologises for their sleep buds & here’s why

I want to share an interesting (and sincere) email that landed in my inbox from Bose. The email is an excellent example of how a company admitted that they could

Repurposing – We should do a lot more of it

I want to share some highlights from a conversation I had with IP Australia, an Australian Government agency that administers intellectual property rights and legislation relating to designs. IP Australia

Get in touch

Feel free to send a message if you want to chat about a blog collaboration, a speaking gig, marketing advice or simply want to get in touch.

Need to chat now? Send a direct message via Twitter or Instagram.

Location: Docklands, Melbourne (coffee capital of AUSTRALIA)

Email: [email protected]

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