Hello There

Welcome to my personal website!

As a creative marketing professional, I have an insatiable curiosity and a relentless drive to challenge the status quo. I thrive on breaking free from ordinary approaches and enjoy analysing data to transform trends and insights into meaningful strategies.

But being a marketer is just one part of who I am.

I’m also a creative entrepreneur who constantly seeks new avenues for growth and innovation. This mindset has led me to explore everything from e-commerce and real estate to writing and public media commentary.

I’m always exploring new business ideas to generate additional income for my family. This entrepreneurial spirit keeps me motivated and striving for success.

From an early age, I learnt the importance of diversification. Alongside my professional work, I’m passionate about investing, public speaking, travelling, and nurturing my artistic side. Just as important is ensuring I make quality time for my family and our beloved pets.

Thank you for visiting my website — I look forward to sharing more of my journey with you.

Brand collaborations
Want to collaborate on high-impact, SEO-friendly content that reaches a lifestyle-focused audience?

With 10+ years of experience and a blog that ranks for lifestyle-related search terms, I’ve helped leading brands increase visibility, build trust, and drive results through sponsored content that lasts.

Get in touch: Email me at info@emiliarossi.com.au — I respond to all brand partnership enquiries within 1–2 business days.

My background

I was born overseas and earned a degree in Industrial Design from the University of Canberra. My career began as an Exhibition Designer at the National Gallery of Australia — a role that sparked my love for visual storytelling and audience experience.From there, I followed my entrepreneurial instincts and launched a luxury fashion boutique, importing high-end leather shoes and handbags. That journey taught me invaluable lessons about retail, branding, and resilience.

You can read more about here in the Australian Retail Association.

 

In the media
Over the years, I’ve been lucky to share my perspectives on entrepreneurship, wealth building, and digital marketing through a range of media outlets. You can explore these stories and interviews on my media page, where I reflect on both the successes and challenges that shaped my journey.
Collaborating with brands
I’ve worked with incredible companies like Zara Home, Etsy, Farfetch, Lendlease and many others. These collaborations have spanned blog posts, video content, social campaigns, and strategic storytelling. I love working with brands that value creativity, authenticity, and long-term impact. If you are interested in exploring collaboration opportunities, feel free to get in touch via my contact page.
What keeps me busy
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Marketer
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Relentlessly curious and hell-bent on challenging the status quo when it comes to effectively engaging and connecting with other human beings.
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Blogger
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With almost 300 posts and counting! Writing engaging content for my award-winning blog since 2012.
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Co-Founder
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Capriess aimed to connect more Australian buyers & sellers than any other wedding marketplace.
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Designer
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Shop my edgy geo-shaped fashion luxe jewellery as seen in GRAZIA on Etsy.
My accolades
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Awards
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Recognition for my accomplishments with Capriess and my personal website.
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Brand Collaborations
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Brands I’ve had the pleasure of collaborating with on promo videos, blog posts and other fun initiatives.
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Speaker
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Passionately motivated to educate and inspire others to work smarter and enjoy more fulfilled and purposeful experiences.
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In the media
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Showcasing my views, opinions, and the high and lows across topics such as money, marketing, family and more.
Hot off the press

If you’ve got time to burn, take a browse through some of the 300 blog posts I’ve written over the years.

My weight loss journey: How I lost 34 kilos

At the time of writing this, I’ve gone from weighing 104kg to 70.4kg, with a goal weight of 70kg. It’s staggering to know I’ve basically lost a third of myself,

What business owners taught me about burnout – Part Two

Part one of this blog series explored how burnout shows up for founders. In this post, I focus on what happens next once founders start noticing stress. Building personal early-warning

Is the Origin LumbarCloud the ultimate hybrid mattress?

To my readers, This is a sponsored post. I received the Origin LumbarCloud Mattress to review, and as always, my feedback is honest. I was a ‘mattress in a box’

What business owners taught me about burnout (that no one talks about) – Part one

This two-part series is based on conversations I had with founders and business owners about what it takes to keep going in high-stress environments, and what happens when you can’t.

A sun-smart companion: My review of Sola, the app that tracks UV and Vitamin D

To my lovely readers, This is a sponsored post. I was paid to try out the Sola app and share my honest review of the app with you. As always, I only collaborate

Don’t underestimate the value of data. It can transform the way you see the world!

I’m currently finishing a 43-hour online digital learning course. It explores fascinating topics from Generative and Agentic AI, the Fourth Industrial Revolution, data literacy, to other essential skills for business

Rediscovering the magic of card-giving – with a digital twist

Dear lovely reader, This is a sponsored post. I was paid to try out the Moonpig platform and share my honest experience with you. As always, I only collaborate with brands I genuinely

Skincare for tweens and teens: Why it’s doing more harm than good

One trend that makes my blood boil is tweens and teens believing they need elaborate skincare products and routines. Just recently, I read about a 13-year-old who ended up in

HOME Docklands luxury apartments: A fresh take on renting with thoughtful design & real community living

Dear lovely reader, This is a sponsored post. HOME Docklands treated my family to a two-night stay, including the lovely brunch, in exchange for this write-up of our experience. For

Back to school made easy with Temu

It’s back to school time, and while it’s an exciting time for my kids, it can be a bit stressful. This year, I found a way to make things easier

I just published my first ebook—I would love your support!

I’m excited to share some big news with you—I just published my very first ebook titled Mastering online buying and selling: A personal guide to success on Facebook Marketplace, Gumtree,

From Melbourne with Love: My review of the versatile Baxterson Bag

Dear readers, please note that this is a sponsored post. I was gifted a bag and strap to road test from Baxterson, and this is my honest review and experience

Get in touch

Feel free to send a message if you want to chat about a blog collaboration, a speaking gig, marketing advice or simply want to get in touch.

Need to chat now? Send a direct message via Twitter or Instagram.

Location: Docklands, Melbourne (coffee capital of AUSTRALIA)

Email: info@emiliarossi.com.au

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