I’ve spent most of my weekends recently working on the new Capriess website. Part of the new rebuild includes a new look featuring a fresh new logo.
Our first attempt at designing the Capriess website was back in 2011. Back then we had this idea, which has proven itself in the market, and we are now seriously investing a lot more time (and money) into a new rebuild.
This rebuild means I get to work with highly talented (and quirky) designers. If you have already worked with a creative person or an agency, you know the importance of giving your designer a clear brief.
When designing a new logo here are some things we’ve had to consider:
1) Where is the new logo going to be used
You need to know where and how your new logo will be utilised. For example, is the logo going to be used on a website, will it be used for printed marketing collateral or will it be splattered across a side of a truck?
Letting your designer know where the new logo will be used will help them to create something that looks great on everything.
2) What feelings, emotions or thoughts do you want to portray with your new logo?
Do you want your new logo to represent something funny and quirky or do you want to reflect a high-end corporate feel? It’s important to know what feeling you want to create with your logo as this can influence the type of font, colour and effect used to design the logo.
3) Examples of what you like and don’t like
It’s a good idea to include examples in your brief of things you like. This gives the designer an idea of the types of fonts, colours, themes, and design elements, etc. that appeal to you. It’s always easier to explain things with images; graphic designers are creative and visual people and appreciate it when you use visuals with your brief.
4) Future proofing your logo
If you want to stretch your budget as much as possible, i.e., you don’t want to rebrand or redesign anything for a while; make sure to future-proof your logo. Creating something that is very trendy and eye-catching is risky as it may outdate quickly.
Below are some examples of designs that are very in at the moment, but might outdate faster than a more contemporary logo.
I hope these tips above have shed some light on some of the things to consider when designing a new logo for your business.