Welcome to my blog

With over 300 blog posts and counting!

This blog initially launched as an eCommerce site before transitioning to an award-winning Lifestyle and Business blog.

With close to 300 posts, I’m incredibly proud of the recognition and opportunities this blog has created over the years. It’s not only my outlet to share experience and talk about things that I’m passionate about, but it’s also a way I showcase my skills as a marketer.


Flashback to 2011

Let’s take it back to 2011! Look at those security certificate logos; remember when it was a thing to add them proudly to your homepage or footer. And don’t get me started on those social media icons; it was cool to have as many as you could. Who knew years later I’d still be dabbling with digital. Here’s a snapshot of the first Emilia Rossi site, which was initially an e-commerce store that included a blog. After noticing most of the traffic to the site was due to the blog, it made sense to redesign it as a content-only website.

Emilia Rossi 2011 – 2020

Whilst the previous blog design did an ok job, it was clunky, not mobile friendly and needed a much-needed refresh. The main issues were that the Homepage (one of the most visited pages on the site) didn’t showcase my why. It also didn’t empower users to enjoy all of the exciting content I’ve created. It was outdated and needed a new look. This wasn’t unexpected, and I’m sure I will go through the same experience in several years. Gosh, imagine how much more I will know by then!

Hot off the press

Click below to browse through the hundreds of posts I've written across business, lifestyle, marketing and more. I'm sure you'll find something of interest!

Fear: The best motivation

In today’s world, it’s easy to feel overwhelmed by the constant stream of negativity in the news. Instead of dwelling on these troubling events, I want to share my personal

My disappointing $3,000 experience with this luxury brand: A warning to potential buyers!

I’m sharing a frustrating experience with one of the world’s most recognisable luxury brands on Collins Street, Melbourne. As an admirer of this brand, I never expected to encounter such

Dazzle Dry: A nail polish system for healthy, long-lasting beautiful nails

I enjoy sharing with you the experiences I have with products that exceed expectations. So, here’s a nail polish system I can’t stop raving about to my family and friends. 

Using ChatGPT for blog writing – Pros and Cons

If you haven’t yet heard of ChatGPT where have you been hiding? This incredibly fascinating, brilliant, scary chatbot has made its way into my everyday life. I’ve started to ask

Canberra bushfires – How we saved our home

It’s strange to think this month marks 20 years since my experience of those devastating Canberra bushfires. Yet, it wasn’t until I stumbled across this photo that some vivid memories

A premium Melbourne hotel ideal for work or a family staycation!

I want to thank the Pullman Melbourne on the Park for putting us up for a three-day stay in exchange for this sponsored post of our experience.  With its recent

Buying and selling online – Part two

Since 2003 I’ve bought and sold items from online marketplaces to give my things a second life while making extra money. I can also accumulate top-quality items for a fraction

My ‘buying a home’ checklist. 7 things I considered when buying our 5th property

It’s both exciting and nerve-racking when buying or selling a property. So I’d like to share a list I put together that helped us purchase our recent home near the

I swallowed a tampon-size gastric balloon to fill my stomach. This is what happened…

Reducing my body mass index (BMI) over the past two years has been challenging. In this personal blog post entry, I discuss the ‘success’ experienced after paying several thousands of

Life and Design in a Post Pandemic Future

Check out these fascinating highlights from the “Emergence Future 2021” report by IDEO (a multi-disciplinary company of designers, researchers & scientists). This fascinating 100+ page report outlines the changes to

‘Hopefully’ I can say goodbye to my blepharitis and dry eye!

I’ve experienced relatively healthy eyes for most of my life. However, I had a slight change in my eyesight after giving birth to my first child. The difference was enough

Fancy a Little Black Book for….

When you think of a Little Black Book, you probably think of something a little bit naughty and nice. Well, rest assured, this is nice but without the naughty. Introducing

Get in touch

Feel free to send a message if you want to chat about a blog collaboration, a speaking gig, marketing advice or simply want to get in touch.

Need to chat now? Send a direct message via Twitter or Instagram.

Location: Docklands, Melbourne (coffee capital of AUSTRALIA)

Email: info@emiliarossi.com.au

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