Marketer

Senior marketer with 10+ years experience

I’ve evolved to make it my passion to be as relentless as I am curious about challenging the status quo when it comes to engaging effectively with other humans online.

One of my expertise involves understanding data and trends and quickly turning them into valuable insights that drive strategy across multiple channels, gaining market share and connecting in the most natural way possible with the right demographic.

Having worked with a range of clients across various industries, I see myself continuing to upskill as a strategic content marketer, especially in the tech industry.

Industries I’ve worked with

Tech

Streamlining over-complicated tech jargon without having a purpose or objective. Redesigning specific touch-points online to help increase Organic traffic and conversions and thus creating more qualified leads.

ECOMM

Ensuring important barriers have been redesigned to provide more improved experiences and conversion, lowering shopping cart bounces. Ensuring more of a succinct experience online and offline in-store. Ensuring customer VIP is also reflected on their e-commerce site. Working to increase traffic and conversions across all channels, mostly Organic, Referral and Email. Only utilising Paid to help drive instant customers for a particular sale event.

MANUFACTURING

Increasing information to help create more entries to their website as manufacturing tends to be dry in terms of the content they believe they can produce. Also, put in a purpose and objective to the content they share across social. Improve content touch-points when dealing with external stakeholders who are interesting to become a reseller.

AGENCY

Help a select number of agencies and PR with an influx of client work across various industries. Taking on work across SEO, SEM and content marketing. Becoming a valuable team player and usually working on multiple projects at the same time.

Testimonials
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Bronte
Digital Account Manager - Keep Left
Emilia Rossi was delightful to work with. She made our client project a breeze by not only being great talent but bringing enthusiasm behind the camera. I would definitely continue to work with her for future projects.
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DANE
CEO - Mitch Dowd
Emilia is a gem and a jewel and her blood is worth bottling! If you need someone to make a difference with your online and social media platforms, Emilia is your solution.
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MISO
Owner - Soon Maternity
Emilia is an absolute champion and delivers what you need! She is extremely organised and creative. Always come up with innovative ideas that help us to improve. It is amazing how much knowledge she has in many areas and there is nothing she could do. We enjoyed working with her and highly recommend for anyone who needs help to grow their digital part of the business.

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Hot off the press

If you’ve got time to burn, take a browse through some marketing related posts I’ve written over the years.

First Pregnancy vs Second pregnancy

I want to share the differences between my first and second pregnancy now that we are done with babies. After reading this, please feel free to leave your experiences in

Why I used a car buying advocate to buy our car

Researching and finding a car to buy can not only take up a lot of time, but it can also be stressful and expensive. Now that I have a young

How to set up your home office

A lot of us are now working from home because of COVID-19. Having worked from home for several years now, I think it’s great because I’ve always advocated for more

Sponsored content – How to do it right (with examples from Google)

I’ve been blogging since 2011, and over the years received hundreds of requests from brands and companies asking to share their content on this blog and include a link back

5 funny experiences while I was pregnant

Now that baby number two is almost seven months old it’s giving me the opportunity to reflect back on some of the things I experienced while pregnant and have a

$2.10 for coffee. Introducing my new coffee machine from Breville – The Oracle

I love coffee, and by that, I don’t mean drinking ten cups a day. I drink two, but the two cups of coffee I drink need to be special –

Coronavirus – Uncertain times, but there’s hope.

The amount of money the Government is giving to support our country during this pandemic is phenomenal! The Coronavirus has rocked our economy, and I don’t think I’ll ever experience

Why I shop for my groceries online with Woolworths

Woolworths online grocery store is seamless and extremely intuitive to use. There is a lot more I can do online compared to when I used to go to the store

Talking Design: Views from Australia’s Design Ecosystem

It was great to see the report released from IP Australia this month titled Talking Design: Views from Australia’s Design Ecosystem which I was able to be a part of

A beautiful post about my son Hercule from my sister-in-law

Hercule recently turned 2-years old (my gosh where did that time go!). It’s hard to forget the moment he was born so thank goodness my sister-in-law captured the moment she

Bose apologises for their sleep buds & here’s why

I want to share an interesting (and sincere) email that landed in my inbox from Bose. The email is an excellent example of how a company admitted that they could

Repurposing – We should do a lot more of it

I want to share some highlights from a conversation I had with IP Australia, an Australian Government agency that administers intellectual property rights and legislation relating to designs. IP Australia

Get in touch

Feel free to send a message if you want to chat about a blog collaboration, a speaking gig, marketing advice or simply want to get in touch.

Need to chat now? Send a direct message via Twitter or Instagram.

Location: Docklands, Melbourne (coffee capital of AUSTRALIA)

Email: [email protected]

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