Writing relaxes me, and I enjoy being able to sit in front of my computer and write about something. I never have an issue in finding a topic to write about. However, something that I do have a problem with is grammar. I’ve always wanted to do a course in creative writing but never got around to do it. So someone suggested I buy a book called Copywriting by Tait Ischia.
If you write content and need a gentle reminder of the ins-and-outs of grammar, then I recommend you check out this guide. It’s short, concise and the examples are easy to understand – it helps you feel a lot more confident when you write.
Here are some things I took away from Tait’s Copywriting guide:
1. Writing Fundamentals – Always start by thinking what goals and objectives you want to achieve. What are the facts that you want to get across? Secondly, decide what tone you want to convey to give your writing personality.
It’s easy to add extra words and fluffy sentences when you’re trying to make a point or share your opinion for others to read.
2. Basic Grammar Rules – Tait discusses some basic grammar rules (which I won’t go into in this post) because I don’t want to give away everything in his Copywriting guide. However, here are some rules you need to pay attention to:
– Active Voice
– First, second and third person
Here are some other tips I took away from the book:
– If you’re ever stuck with ‘what to write’ don’t stress, sit down and write whatever comes to mind.
– After you get your initial thoughts down, take a break. If time permits, step away and come back with fresh eyes. You’ll always pick up something new.
– Read what you wrote out loud.
Thanks, Tait for an excellent and easy to read copywriting guide. It gave me the confidence I was after to be able to write better. I promise to stay away from Grammarly and Hemmingway.