Building and marketing your personal brand is a key element in attracting customers and growing a business. Deakin University invited me to speak about personal branding. I talked to a group of enthusiastic students and showed them how I leverage off my personal brand to make a lasting impact on my audience while delivering value […]

I can’t believe it has been ten years this month since I started my first retail business. Ten years ago (alongside my highly inspiring mother) we decided to do something risky. We imported and sold high-end luxury leather goods from South America through our exquisite flagship boutique in the Canberra Centre and an online store. At […]

  I wish someone told me the truth about being a new mum – why doesn’t anyone mention how freaking hard it is? The hardest thing about being a new mum for me is the lack of time and the way I doubt and second guess everything I do – it drives me crazy! My […]

I’m already winding down, and this is because I’ve completely smashed my new year’s resolutions for 2017 – so I figure I deserve to take things easy until 2018!   A big part of my goals this year was to be more active in the business community by entering and participating in several business awards […]

Tax time is my favourite time of the year – and yes, I’m serious! I genuinely like this time of the year because it gives me a chance to get my finances in order. It’s also an excellent way to review my expenses to see if anything can be negotiated and changed for the following […]

It was a cool experience being able to fly to America for a world-class 2-day SEO conference. The annual Search Marketing Expo (SMX) Advanced conference took place this year in Seattle, Washington and brought together the Search Marketing elite from all parts of the world to present, discuss, and showcase the latest happenings in Search […]

I enjoy sharing stories about my life experiences on my blog, via my social media channels and on my newsletter. One story that I shared recently was the passion I have for property investment. There was an opportunity to talk about what I thought of renting while investing with the Daily Telegraph, News.com.au and various real estate sites […]

In this recent interview with the Docklands News, I share my reasons why I love living in Docklands as well as using the place to do my work. It’s convenient, quiet and safe and I prefer living here compared to the suburbs. Check out my media page for other interviews.

Here is my second post of the 2-day workshop I completed from The Entourage Launch program called the Product to Market Fit. This workshop was a lot more interactive than the first Vision, Mission, and Values 2-day workshop. It included plenty of exercises that forced us to dive head first into our customers’ mindset to […]

I enjoy living a flexible life that allows me to leverage off services which don’t cost a lot of money to use. I also like the convenience of accessing these services and tools online whenever I need to use them. The perfect example of such as service is Uber. I sold my car last year […]

I’m taking some time out over these holidays to relax as well as make some changes to my blog. Changes include changing it from a fashion and beauty blog to a lifestyle and business blog. This blog was once an e-commerce site selling jewellery from designers around the world. After a while, Google Analytics showed […]

The Entourage is a group of highly passionate, innovative individuals who provide education and support for entrepreneurs. I attended their Unconventional seminar 2-years ago and continued to be in the loop with their desire to change the way we learn about business, money, and life. I believe in their mission, which is to become the world’s […]

I’ve spent most of my weekends recently working on the new Capriess website. Part of the new rebuild includes a new look featuring a fresh new logo. Our first attempt at designing the Capriess website was back in 2011. Back then we had this idea, which has proven itself in the market, and we are […]

Every year I create a list of goals to make my life easier and more enriched. One of my goals this year was to sign up to The Entourage, Australia’s largest group of entrepreneurs, educating people to take their business to that next level. I found out about The Entourage over a year ago when […]

I have a beautiful workspace to do my work. However, to make sure I work more efficiently here are a few things I do to brighten up my workstation: 1. Background music Listening to classical music when I’m working helps me to stay focus, it also stimulates my creativity. I listen to various classical playlists […]

I decided to sell my Audi over two months ago because I wasn’t using it enough. In fact, I only drove the car once or twice per week. Living close to Melbourne CBD means I have access to different forms of transport including Go Get, a quirky, easy to use car hire service. One of Go […]

The topic of ‘buying social media fans’ came up recently with one of my clients and after several discussions (and a bit of data) I’m glad to report they’ve come to understand that buying fans were not the best thing to do for their business. I don’t want this post to come across as ‘I […]

When I take my photos to use online, there are things I keep in mind to ensure I take the best possible photos. Below are some things I take into consideration every time I take a picture. Lighting Lighting is the most important element in taking a good photo. When I photograph people, I try to light up […]

When people ask me the question “What do you do for work,” I often find it difficult to respond without being overly complicated. So from now on I’ll just forward them this interview I did with the Herald Sun. The Herald Sun was interested in interviewing people who make money from multi-streams. The article explains […]

I can’t believe it has been over ten years since graduating from the University of Canberra, so you can imagine how thrilled and excited I was to receive an email asking if I was interested in being interviewed for their Alumni Blog. University of Canberra’s Alumni blog showcases and interviews past students with interesting stories, […]

Recently I’ve seen a lot of ‘Girl Boss’ inspired merchandise, but where did this term originate? I first saw this term from a book title I read last year by Sophia Amoruso, the CEO of Nasty Gal. Amoruso’s book titled #Girlboss is not your typical story of the challenges someone faces before being a CEO. […]

I enjoy and love the fact I have time to write a blog post each week for you to read. I can take up to 3 hours to put some of my blog posts together, so because I invest a lot of time on my blog,  to ensure I use tools that help me become a better, […]

This week I’m celebrating my first year working as a Freelance Digital Marketing Consultant. However, this is not the first time I’ve worked for myself doing what I enjoy. The first time I worked for myself was a few years back when I left a cushy and secure job to venture into something risky and challenging with my mother. […]

I’m always looking for ways to save money to spend on things I know I will love. I’ve said it before, and I will say it again, I thank my mother for teaching me the skills I have today regarding money. There are a few things I have been doing for years that have easily […]

If you want to design something to sell to retailers, this post is for you. I’m going to share tips on creating a look book that can be sent to retailers to show them your product range. Your look book needs to be memorable. You can only imagine the number of other designers you’re competing with to get a retailers […]

It’s not every day I get the pleasure to enjoy a nice dinner with a funny and passionate French tech expert. I’m talking about the creative founder behind Australia’s number one tech site for women – Women Love Tech. I first met Frederique in Melbourne 3 years ago and I’ll never forget our first coffee date. After many emails back and forth over […]

The Unconvention, organised by The Entourage, is Australia’s largest entrepreneurial event. Attendees at the event included start-ups, tech heads, entrepreneurs, mentors and extraordinary people. All of which came together to hear the advice, stories and setbacks of some of Australia’s leading business people. I like to think of myself as pretty hardcore, but there’s something […]

Setting up a personal blog has never been so easy. But coming up with ideas of what to write may not be as easy as you think. A blog is a great way to express yourself online. I love my blog because it’s one of my creative outlet and acts as a great learning tool, encouraging me to improve the way I write. […]

Do you find yourself always brainstorming new business ideas? I do, and I’m sure I piss my family and friends off in the process, annoying them with everything I come up with. I thought I would list the number of ideas I’ve had over the past few years. 2003 to 2008 – Decorating and personalising […]

The best part of my work as a technology blogger is to try new trendy gadgets before they hit the market. There is a real need for techno-savvy people to have the latest gadget, some are just for fun and others try to improve and to simplify your life. We are all working longer hours […]